Are you passionate about e-commerce and digital marketing in the Consumer Packaged Goods (CPG) industry? Serengeti Breweries Ltd (SBL) is looking for a dynamic and creative E-Commerce Manager to join their team in Dar es Salaam, Tanzania. This full-time role offers an opportunity to drive digital transformation within a renowned company that’s home to iconic brands like Serengeti Premium Lager, Guinness, and Johnnie Walker.
About Serengeti Breweries Ltd (SBL)
Founded in 1988, SBL is one of Tanzania’s leading breweries. It became part of East African Breweries Limited (EABL) in 2010, with production sites in Dar es Salaam, Mwanza, and Moshi. SBL not only produces beloved local brews but also distributes globally recognized Diageo spirit brands such as Smirnoff, Bailey’s Irish Cream, and Gilbeys Gin.
Why Join Us?
At SBL, we take pride in our legacy of over 250 years in the alcohol industry, under the leadership of Diageo. Our employees are at the heart of our success, and we provide career-defining opportunities to our people. If you are inspired to work with world-class brands and have a drive for digital transformation, this role could be perfect for you!
Role Overview: E-Commerce Manager
As the E-Commerce Manager, you will lead the digital agenda within the business, shaping and implementing strategies to drive category growth through e-commerce channels. This involves working closely with marketing, customer marketing, and sales teams to build scalable, data-driven programs that enhance customer engagement and drive commercial success.
Key Responsibilities:
- Develop and implement e-commerce strategy: Leverage digital marketing, data analytics, and commercial skills to activate SBL brands across digital platforms.
- Drive strong relationships with retailers: Build and maintain relationships with e-commerce partners and marketplaces, developing targeted growth plans.
- Collaborate with internal teams: Work closely with marketing, sales, and customer marketing teams to create tailored programs for digital channels.
- Performance management: Track and measure the success of e-commerce initiatives, making data-driven adjustments to exceed business targets.
- Lead commercial e-commerce calendar: Manage and execute commercial plans aligned with marketing and business goals.
- Develop customer-specific retail programs: Create initiatives that drive traffic, increase basket size, and boost conversion rates in e-commerce channels.
Key Qualifications & Experience:
- Bachelor's degree required.
- 3-5 years of experience in omnichannel and e-commerce roles within the Consumer Packaged Goods (CPG) industry.
- A strong mix of creative and performance marketing skills.
- Proven experience in digital and e-commerce sales strategy development.
- Proficiency in Office Suite, particularly in Excel and PowerPoint.
- Prior experience with e-commerce partnerships is an advantage.
- Strong creative judgment, commercial understanding, and the ability to translate shopper insights into successful digital programs
Skills & Abilities:
- Leadership: Ability to influence stakeholders, lead cross-functional teams, and drive digital initiatives across the organization.
- Strategic Thinking: Strong analytical and strategic skills to develop and execute e-commerce strategies.
- Innovation: A flair for bringing creativity into digital commerce and marketing initiatives.
- Relationship Building: Strong ability to build lasting partnerships with e-commerce partners, distributors, and internal teams.
Why SBL?
- Opportunity to work with world-renowned brands and lead digital transformation in the Tanzanian market.
- A chance to develop innovative strategies that will shape the future of e-commerce in the CPG industry.
- An inclusive workplace that values diversity and invests in employee growth.Application Deadline: 7th October, 2024
If you’re a creative, organized, and self-motivated leader ready to take on a challenge, apply for the E-Commerce Manager position at Serengeti Breweries Ltd today!
Build your legacy with SBL
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