Serengeti Breweries Ltd (SBL), part of the globally renowned Diageo family, is seeking a Premium Trade Manager to join their team in Dar es Salaam. This full-time position focuses on managing and expanding key accounts, driving ecommerce initiatives, and nurturing partnerships with premium outlets.
About Serengeti Breweries Ltd (SBL)
Since its founding, SBL has grown as a leading brewery in Tanzania, known for brands like Serengeti Premium Lager, Guinness, and Pilsner, as well as a portfolio of international spirits, including Johnnie Walker and Smirnoff Vodka. With three breweries across Tanzania, SBL aims to remain the top consumer products company by fostering creativity, inclusivity, and excellence.
Role Purpose
The Premium Trade Manager will focus on developing relationships with multi-outlet premium Reserve accounts, including hotels, clubs, style bars, and retailers. This role requires a strategic approach to building customer partnerships, managing business plans, and promoting the company’s one-portfolio vision.
Key Responsibilities
Brilliant Execution: Ensure seamless execution of Minimum Standards for all key accounts and resolve any issues.
Customer Partnerships: Cultivate strong business relationships, develop joint business plans, and support an integrated alcohol portfolio approach.
Sales Objectives: Achieve targets for availability, visibility, and quality, while supporting ecommerce growth through partnerships with large retailers.
Compliance: Ensure team members align with Diageo’s Marketing Code and compliance standards.
Data Analysis and Reporting: Collect insights to inform category strategies and keep stakeholders updated.
Qualifications and Skills
Education: Bachelor’s degree in a relevant field.
Experience: At least 6 years in sales, particularly in account management or trade marketing. P&L understanding and financial data experience preferred.
Key Competencies: Strong relationship-building, influencing skills, and leadership experience. Familiarity with luxury markets, competitor knowledge, and cross-functional team management is essential.
Additional Requirements: A valid driver’s license and direct experience in customer-facing roles.
How to Apply
For more information and to submit your application, please visit the Serengeti Breweries Ltd career portal by the 21st of November, 2024.
This role is a unique opportunity to join an inclusive and vibrant team dedicated to transforming the industry and promoting world-class brands.
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