Exciting Job Opportunity: Key Accounts Manager at Diageo / Serengeti Breweries Limited (SBL)
📌 Position: Key Accounts Manager
📌 Employer: Diageo / Serengeti Breweries Limited (SBL)
📌 Location: Tanzania
About Us
At Diageo, we take pride in our legacy of excellence, spanning over 250 years. From Arthur Guinness to Johnnie Walker, we are home to some of the world's most iconic alcohol brands. As the leading premium alcohol company globally, our mission is to be the most trusted, respected, and high-performing Consumer Products Company—and that starts with hiring the best talent.
Serengeti Breweries Limited (SBL), a subsidiary of EABL, has been at the forefront of the Tanzanian brewing industry since 1988. With breweries in Dar es Salaam, Mwanza, and Moshi, our flagship brand Serengeti Premium Lager leads the market, alongside global brands such as Guinness, Smirnoff Vodka, Johnnie Walker, and Baileys.
Role Overview
The Key Accounts Manager will be responsible for managing strategic business relationships within the Take-Home Business Channels, including Supermarkets, Convenience Stores, Petro-marts, Duty-Free Outlets, Hotels, Clubs, and Style Bars. The successful candidate will drive the development and execution of Key Account Business Plans (JUCPs) to achieve profit growth, NSV targets, and brand expansion.
Key Responsibilities
Planning & Strategy
✔ Develop business plans for Key Accounts, ensuring alignment with company goals.
✔ Maximize the Route-to-Market (RTM) value chain and drive both volume push & consumer pull strategies in Supermarkets & Convenience Stores.
✔ Identify emerging Off-Trade trends and create innovative activation plans.
✔ Design and implement Customer Development Operating Standards (CDOS) for holistic brand and sales growth.
✔ Ensure safety and compliance within all key account operations.
On-Trade Execution
✔ Establish strong partnerships with Top & Regional Leading Accounts (TLA & RLA).
✔ Implement high-impact marketing and sales strategies to optimize brand visibility and engagement.
✔ Ensure execution excellence across Quality, Distribution, Visibility, Promotion, Pricing, Persuasion, and PR (QDVP4) in both On-Trade and Off-Trade segments.
✔ Support capability-building and advocacy programs within the sales team.
✔ Serve as a key consultant for marketing initiatives, ensuring trade activities align with brand objectives.
Required Qualifications & Experience
✔ Bachelor’s degree in Business Administration or a related field.
✔ Minimum of 4 years of experience, with at least 2 years in Area Business Partner or Customer Relationship Representation roles.
✔ Proven ability to develop and execute sales strategies in key account management.
✔ Strong understanding of market trends, customer engagement, and RTM strategies.
Why Join Us?
✔ Be part of a globally recognized company with a portfolio of iconic brands.
✔ Work in a dynamic, fast-paced environment where innovation and leadership are valued.
✔ Enjoy career growth opportunities and industry-leading training programs.
How to Apply
Don’t miss this opportunity to advance your career with Diageo / SBL—where your expertise meets world-class brands! 🚀
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