🌟 Marketing Manager – Serena Hotels Tanzania
Exciting Career Opportunity in Luxury Hospitality
🏨 About Serena Hotels
Serena Hotels is a prestigious collection of 22 luxury hotels, lodges, safari camps, and resorts across seven countries in East Africa (Kenya, Tanzania, Zanzibar, Mozambique, Uganda, Rwanda, and DR Congo).
Renowned for exceptional service, premium locations, and world-class hospitality, we continuously invest in our people to ensure they thrive and grow within our organization.
We are looking for a highly skilled and dynamic individual to join our team as Marketing Manager, Serena Hotels Tanzania. If you have a passion for branding, strategic marketing, and customer engagement, this is the perfect opportunity for you!
📍 Job Title: Marketing Manager
📌 Location: Arusha, Tanzania
🔹 Employment Type: Full-time
🔹 Department: Marketing & Communications
✨ Job Purpose
As Marketing Manager, you will play a pivotal role in executing strategic marketing initiatives, strengthening Serena’s brand, and driving both B2B and B2C engagement across our luxurious Tanzanian properties, including:
🏨 Arusha Serena Hotel
🏞️ Lake Manyara Serena Safari Lodge
⛰️ Ngorongoro Serena Safari Lodge
🦁 Serengeti Serena Safari Lodge
🏕️ Kirawira Serena Camp
🐘 Mbuzi Mawe Serena Camp
🌊 Serena Mivumo River Lodge
Reporting to the Regional Marketing Director (RMD) and General Manager (GM), you will lead marketing efforts that enhance Serena’s visibility, reputation, and business growth.
🌟 Key Responsibilities
🎯 Strategic Marketing & Brand Management
✅ Develop and execute B2B & B2C marketing campaigns tailored to city hotels, lodges, and camps.
✅ Collaborate with creative agencies to ensure branding and promotional materials align with Serena’s image.
✅ Monitor competitors and industry trends to identify opportunities for brand growth and partnerships.
✅ Ensure strict adherence to brand guidelines across all marketing and PR materials.
📢 Communications & PR Management
✅ Maintain and strengthen relationships with key B2B clients, partners, and corporate groups.
✅ Manage the hotel's visibility in chambers of commerce, corporate networks, and trade organizations.
✅ Ensure all PR materials, internal and external communications, and press releases are approved before publication.
✅ Oversee crisis communication protocols to manage reputational risks effectively.
📱 Digital & Social Media Marketing
✅ Work closely with the Regional Digital Marketing Executive to manage Instagram, Facebook, and other social media platforms.
✅ Update and maintain digital listings on TripAdvisor, Google My Business, and other online platforms.
✅ Curate engaging content (videos, reels, and imagery) to promote F&B offerings, in-house events, and Serena’s unique experiences.
✅ Ensure digital strategies align with regional marketing plans for maximum visibility.
🎥 Content & Media Production
✅ Identify and coordinate with local photographers & videographers to enhance Serena’s media library.
✅ Oversee photo and video shoots for website content, social media, and advertising.
✅ Ensure high-quality imagery and storytelling for promotional campaigns.
📊 Reporting & Performance Analysis
✅ Prepare monthly marketing reports and KPI analyses to measure campaign impact.
✅ Track press coverage and media mentions to assess brand performance.
✅ Provide insights and recommendations for improving marketing strategies.
📅 Event Marketing & Promotions
✅ Plan and execute marketing initiatives for festive seasons, special events, and key holidays (e.g., Valentine’s Day, Easter, Eid, Diwali).
✅ Develop and oversee promotional strategies for MICE (Meetings, Incentives, Conferences, and Exhibitions), F&B, and leisure activities.
🎯 Prestige Membership Program Growth
✅ Drive brand engagement and membership growth through cross-selling and promotional activities.
📌 Key Qualifications & Skills
✔ Essential Skills & Competencies
🔹 Strong marketing, branding & strategic planning skills
🔹 Excellent written & verbal communication abilities
🔹 Proficiency in digital marketing, social media, and PR strategies
🔹 Exceptional time & project management skills
🔹 Strong relationship-building & networking capabilities
🔹 Creative problem-solver & results-driven mindset
✔ Experience & Education
🎓 Degree in Marketing, Journalism, Communications, or related field
📌 3-5 years of experience in marketing, preferably in advertising or hospitality
📌 Experience in PR, digital marketing, or brand management is an added advantage
📌 Familiarity with marketing analytics tools and B2B marketing strategies
🌟 Why Join Serena Hotels?
🌍 Be part of a globally recognized hospitality brand.
🚀 Work in a dynamic, fast-paced, and innovative environment.
📈 Opportunities for career growth & professional development.
🎯 Competitive salary & benefits package.
📩 How to Apply?
📌 Interested candidates who meet the qualifications should send their CV and supporting documents to:
📧 Email: hr@serena.co.tz
📅 Deadline: 15th March 2025
💡 Join Serena Hotels and be part of a legacy of excellence in African hospitality!
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